Product Design with Empathy
With over a decade of experience anchoring B2C and B2B marketplaces, I design digital products that seamlessly support thousands of users. Working with me means gaining a partner with a comprehensive knowledge base—capable of translating intricate business logistics into elegant, intuitive user experiences. By breaking down intelligent workflows and applying modern design systems, I create the infrastructure required to sustain complex partnerships and scale vast, two-sided ecosystems.
NCSA Coach
NCSA Coach is a specialized digital platform built for college coaches to efficiently discover, evaluate, and recruit student-athletes within the world's largest collegiate athletic network. Acting as the core activity engine of a two-sided recruiting marketplace, the platform enables coaches to filter thousands of prospects while tracking high-intent athletes who have viewed or indicated interest in their program.
NCSA College Recruiting
NCSA College Recruiting is the world’s largest collegiate athletic recruiting network, functioning as a powerful, multi-sided marketplace that connects high school student-athletes with collegiate sports programs. By enabling families to build comprehensive athletic and academic profiles, NCSA places prospects directly in front of a network of over 40,000 active college coaches while providing human-led, expert guidance to navigate the complexities of the recruitment lifecycle. NCSA has assisted over 750,000 student-athletes since the year 2000, with more than 330,000 officially making college commitments.
IMG Academy+
IMG Academy+ is an online platform that brings the elite developmental coaching and training methodologies of Florida's IMG Academy to athletes worldwide. A new pursuit from the online business is creating a college recruiting experience for athletes, placing them directly in front of the existing, vast network of over 40,000 active college coaches. Having previously architected the college coach’s search and discovery platform, I possessed first-hand insight into exactly how coaches filter talent and prioritize what athletes should complete. Explore how I optimized profile building and deconstructed legacy pain points.
End-to-End Product Design Partner
Providing Strategic Direction
Driving business success requires bridging strategy with user empathy. I partner closely with product teams to translate high-level business goals into actionable design milestones—advocating for the customer while leveraging user research to de-risk and validate future opportunities.
Cross-Functional Alignment: Collaborate closely with product owners and managers to define core objectives and ensure design strategy aligns perfectly with business goals.
Strategic Roadmap Planning: Evaluate and balance short-term wins against long-term product opportunities, serving as a strategic partner in shaping the product roadmap.
Relationship Building: Foster deep relationships with product teams to stay highly attuned to evolving business demands and fluctuating customer needs.
Continuous Feedback: Establish a regular customer engagement cadence to identify optimization areas, adapt existing features, and discover net-new opportunities that bring value to the user base.
Collaborating with Engineers
Strong developer relationships are the foundation of rapid, high-fidelity implementation. By maintaining open lines of communication from day one, I design with technical feasibility in mind, ensuring a seamless execution. Beyond immediate sprint goals, this close collaboration invites engineering into the grander design vision, giving them early sight-lines into the future product roadmap so we can build scalable architecture from the start.
Proactive Technical Feasibility: Maintain open-ended communication lines with developers early in the design phase to ensure all visual and interactive concepts are technically feasible within allotted timelines.
Reduced Development Churn: Engage engineering teams in regular design previews and feedback loops to streamline estimation, minimize refinement cycles, and accelerate time-to-implementation.
Empathy-Driven Engineering: Communicate user value and design rationale to cross-functional teams, empowering developers to build high-performance frontend and backend architecture that aligns with customer needs.
Agile Integration: Fully embedded within agile development teams and sprint cycles, maintaining a parallel design cadence that synchronizes seamlessly with production timelines.
Collaborative Refinement & Estimation: Active participant in backlog refinement and estimation sessions allow engineering feedback to be captured early and give time to dynamically adjust designs based on technical constraints.
Driving Customer Experience
I bridge the gap between customer pain points and product execution by building mature feedback pipelines that bring user insights to the forefront of the design process. Through continuous discovery, I synthesize user feedback into actionable digital assets that validate the product roadmap, provide clear design direction, and measure the real-world impact of our solutions.
Cross-Functional Feedback Integration: Collaborate across product, design, and customer success teams to capture, synthesize, and advocate for the voice of the customer.
Multi-Channel Data Gathering: Monitor and aggregate user feedback from multiple channels, including NPS surveys, help desks, feedback forms, and dedicated pipelines to optimize customer satisfaction.
Continuous Discovery: Conduct recurring product and design-led interviews with customers to map out real-world tool usage, create individualized snapshots, and continuously graduate new opportunities.
Targeted Feature Discovery: Lead specialized user interviews to dive into existing pain points or validate the utility, requirements, and execution strategy for net-new feature concepts.
Design Validation & Usability Testing: Run interactive prototype and screen-sharing sessions to observe user behaviors, gather verbal feedback, dynamically adjust UX/UI flows, and break down approved designs into logical execution pieces for development.
Implementing & Executing Designs
I am a versatile designer equipped to execute a wide variety of project types. Whether I am painting a high-level vision for stakeholders, validating directions through iterative user testing, or building interactive prototypes to protect engineering time, I approach every challenge with strategic intent. From scaling brand ecosystems to delivering meticulous, developer-ready specifications, I ensure a seamless bridge between creative vision and technical execution.
Design Systems Architecture: Adept at both applying existing brand guidelines and spearheading new design systems, including building fully reusable, responsive Figma components.
End-to-End Execution: Capable of delivering a wide variety of project types, from high-level vision for stakeholders to tactical execution in the delivery cycle.
User-Validated Design: Creating strategic design variations for user testing to validate directions before development begins.
Rapid Prototyping: Building high-fidelity prototypes to streamline the handoff process and save critical engineering time.
Developer Alignment: Mapping out edge cases and component states to ensure seamless, ensuring friction-free developer handoffs.
Collaborative Design QA: Pairing directly with developers throughout the development process, conducting thorough design reviews to ensure visual fidelity, polish, and seamless implementation.
